Connect Adroll and see how impressions, reach, frequency, clicks fit into the wider customer journey.
Adroll is a programmatic advertising platform used to run retargeting and cross-channel advertising campaigns. It is especially useful for brands extending prospecting and remarketing beyond individual ad networks.
Connect Adroll to REACTIQ360 to view its available activity beside your other marketing, website, sales and customer signals. Setup follows a guided connection, while the exact data available depends on your account, permissions and configuration.
Adroll gives brands extending prospecting and remarketing beyond individual ad networks a practical way to run retargeting and cross-channel advertising campaigns. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.
On its own, Adroll can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.
Audience targeting
Cross-site campaign delivery
Prospecting and retargeting
Creative and placement analysis
Conversion measurement
Campaign optimisation
Audience performance
Conversion analysis
REACTIQ360 uses the available Adroll signals to show the channel in context rather than recreating its native dashboard. You can compare impressions, reach and related activity with the actions and outcomes captured elsewhere.
This helps your team investigate whether Adroll is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.
Add Adroll to REACTIQ360 and see its strongest signals in the context of the customer activity and outcomes around them.
