REACTIQ360 uses connected marketing data to help businesses understand campaign performance across channels. The platform turns metrics such as impressions, clicks, spend, engagement, conversions, and revenue into unified dashboards, trend analysis, and optimization insights. Data is only used to support the customer’s own reporting, analytics, and decision-making.

Yes. Customers choose which marketing, analytics, commerce, or CRM accounts they connect to REACTIQ360. Connections are authorized by the customer, and users can disconnect supported integrations when they no longer want data to be imported or analyzed.

REACTIQ360 does not sell customer marketing data or share it with unauthorized third parties. Connected account data is used to provide reporting, analytics, performance insights, and optimization recommendations inside the customer’s own REACTIQ360 workspace.

REACTIQ360 is designed with tenant-level data separation, access control, and secure handling of connected account data. Each customer’s workspace is kept separate, and data is used only for the services the customer has authorized, such as performance reporting, analytics, and marketing intelligence.