Same as SEO title tagConnect Google Analytics 4 and see how users, sessions, engaged sessions, engagement rate fit into the wider customer journey.

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Google Analytics 4

Connect Google Analytics 4 and see how users, sessions, engaged sessions, engagement rate fit into the wider customer journey.

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About the integration

See where Google Analytics 4 fits in your customer journey.

Google Analytics 4 is a digital analytics platform used to measure how people find and use websites or apps. It is especially useful for teams that need a reliable view of traffic, behaviour and conversion activity.

Connect Google Analytics 4 to REACTIQ360 to view its available activity beside your other marketing, website, sales and customer signals. Setup follows a guided connection, while the exact data available depends on your account, permissions and configuration.

Why use this channel?

Use Google Analytics 4 to connect acquisition activity with what people actually do on the website or app.

Google Analytics 4 gives teams that need a reliable view of traffic, behaviour and conversion activity a practical way to measure how people find and use websites or apps. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.

On its own, Google Analytics 4 can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.

When to use this channel

Best used for ecommerce momentum.

Follow these five steps to connect your channel and start bringing its available marketing signals into REACTIQ360.

Traffic-source analysis

Event and behaviour tracking

Audience analysis

Conversion or key-event measurement

Cross-channel analysis

Journey analysis

Conversion friction

Experience optimisation

Channel details

What Google Analytics 4 does and the signals worth tracking.

Key Features & Metrics

Key features

Orders, products, customers, and revenue data
Storefront and ecommerce performance signals
Product-level performance visibility
Customer purchase and repeat purchase context
Revenue signal connection to marketing activity

Key metrics to track

Orders
Revenue
Average order value
Conversion rate, where available
Repeat purchase rate
Customer acquisition cost, where connected
ROAS, where ad spend is connected
Product or collection performance

Journey Intelligence

How Google Analytics 4 adds context across the REACT journey.

REACTIQ360 uses the available Google Analytics 4 signals to show the channel in context rather than recreating its native dashboard. You can compare users, sessions and related activity with the actions and outcomes captured elsewhere.

This helps your team investigate whether Google Analytics 4 is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.

How to connect

Connect Google Analytics 4 without the guesswork.

Open Connect Channels

Open Connect Channels inside REACTIQ360.

Select Google Analytics 4

Select Google Analytics 4 from the analytics integrations.

Connect your property or account

Authorise or provide the approved connection for the relevant property or account.

Confirm access

Confirm the property or account and permissions you want to use.

Start syncing

Start syncing the available Google Analytics 4 data into REACTIQ360.

FAQ

Questions, answered.

Can I connect Shopify to REACTIQ360?

Yes. Shopify can be connected so REACTIQ360 can use ecommerce performance data to help connectmarketing activity with revenue outcomes.

Which Shopify metrics can I track?

REACT is the thinking; REACTIQ360 is the doing. REACT is the strategic framework, a model for planning and orchestrating your customer journey. REACTIQ360 is the intelligence platform that lets you execute against it, unifying data from across your channels and turning it into clear, actionable decisions. You can learn and apply REACT entirely on your own. REACTIQ360 is what turns that strategy into intelligence, showing you what's working, what's compounding, and where to move next.

Is Shopify mainly a conversion channel?

No. Every resource here stands on its own, whether you've never heard of REACT or you've built your whole strategy around it. The real problem most marketers have isn't knowing a framework, it's finding relevant, trustworthy resources without getting lost in a maze of blogs, newsletters, and forgotten bookmarks. This hub pulls the thinking, the metrics, and the playbooks that actually matter into one place, organised by what you're trying to do. REACT is the connective thinking underneath, but you'll get value from a single guide without ever needing it.

How does REACTIQ360 use Shopify data?

These resources are built for marketers who own outcomes across more than one channel, in-house teams, founders running their own marketing, and agencies managing client growth. The focus is B2B and digital-first SMEs, but the thinking applies anywhere the customer journey spans multiple touchpoints. If you're trying to connect scattered marketing activity into something that compounds, you're in the right place.

Ready to connect Google Analytics 4?

Add Google Analytics 4 to REACTIQ360 and see its strongest signals in the context of the customer activity and outcomes around them.