Connect Google Shopping and see how impressions, clicks, click-through rate, cost per click fit into the wider customer journey.
Google Shopping is a paid search advertising channel used to promote product listings to shoppers searching across Google. It is especially useful for businesses that want to capture existing demand.
Connect Google Shopping to REACTIQ360 to view its available activity beside your other marketing, website, sales and customer signals. Setup follows a guided connection, while the exact data available depends on your account, permissions and configuration.
Google Shopping gives businesses that want to capture existing demand a practical way to promote product listings to shoppers searching across Google. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.
On its own, Google Shopping can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.
Product-feed advertising
Shopping campaign delivery
Product-level analysis
Bid and budget
Conversion and revenue tracking
Campaign optimisation
Audience performance
Conversion analysis
REACTIQ360 uses the available Google Shopping signals to show the channel in context rather than recreating its native dashboard. You can compare impressions, clicks and related activity with the actions and outcomes captured elsewhere.
This helps your team investigate whether Google Shopping is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.
Add Google Shopping to REACTIQ360 and see its strongest signals in the context of the customer activity and outcomes around them.
