Same as SEO title tagConnect Microsoft Search Ads and see how impressions, clicks, click-through rate, cost per click fit into the wider customer journey.

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Microsoft Search Ads

Connect Microsoft Search Ads and see how impressions, clicks, click-through rate, cost per click fit into the wider customer journey.

Connect Microsoft Search Ads →

Explore integration

About the integration

See where Microsoft Search Ads fits in your customer journey.

Microsoft Search Ads is a paid search advertising channel used to reach people searching across Microsoft Advertising search inventory. It is especially useful for businesses that want to capture existing demand.

Why use this channel?

Use Microsoft Search Ads to see which searches and campaigns turn active demand into valuable action.

Microsoft Search Ads gives businesses that want to capture existing demand a practical way to reach people searching across Microsoft Advertising search inventory. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.

On its own, Microsoft Search Ads can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.

When to use this channel

Best used for ecommerce momentum.

Follow these five steps to connect your channel and start bringing its available marketing signals into REACTIQ360.

Keyword-based campaign targeting

Search ad delivery

Bid and budget

Search-term analysis

Conversion measurement

Campaign optimisation

Audience performance

Conversion analysis

Channel details

What Microsoft Search Ads does and the signals worth tracking.

Key Features & Metrics

Key features

Orders, products, customers, and revenue data
Storefront and ecommerce performance signals
Product-level performance visibility
Customer purchase and repeat purchase context
Revenue signal connection to marketing activity

Key metrics to track

Orders
Revenue
Average order value
Conversion rate, where available
Repeat purchase rate
Customer acquisition cost, where connected
ROAS, where ad spend is connected
Product or collection performance

Journey Intelligence

How Microsoft Search Ads adds context across the REACT journey.

REACTIQ360 uses the available Microsoft Search Ads signals to show the channel in context rather than recreating its native dashboard. You can compare impressions, clicks and related activity with the actions and outcomes captured elsewhere.

This helps your team investigate whether Microsoft Search Ads is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.

How to connect

Connect Microsoft Search Ads without the guesswork.

Open Connect Channels

Open Connect Channels inside REACTIQ360.

Select Microsoft Search Ads

Select Microsoft Search Ads from the advertising integrations.

Connect your advertising account

Authorise or provide the approved connection for the relevant advertising account.

Confirm access

Confirm the advertising account and permissions you want to use.

Start syncing

Start syncing the available Microsoft Search Ads data into REACTIQ360.

FAQ

Questions, answered.

Can I connect Shopify to REACTIQ360?

Yes. Shopify can be connected so REACTIQ360 can use ecommerce performance data to help connectmarketing activity with revenue outcomes.

Which Shopify metrics can I track?

REACT is the thinking; REACTIQ360 is the doing. REACT is the strategic framework, a model for planning and orchestrating your customer journey. REACTIQ360 is the intelligence platform that lets you execute against it, unifying data from across your channels and turning it into clear, actionable decisions. You can learn and apply REACT entirely on your own. REACTIQ360 is what turns that strategy into intelligence, showing you what's working, what's compounding, and where to move next.

Is Shopify mainly a conversion channel?

No. Every resource here stands on its own, whether you've never heard of REACT or you've built your whole strategy around it. The real problem most marketers have isn't knowing a framework, it's finding relevant, trustworthy resources without getting lost in a maze of blogs, newsletters, and forgotten bookmarks. This hub pulls the thinking, the metrics, and the playbooks that actually matter into one place, organised by what you're trying to do. REACT is the connective thinking underneath, but you'll get value from a single guide without ever needing it.

How does REACTIQ360 use Shopify data?

These resources are built for marketers who own outcomes across more than one channel, in-house teams, founders running their own marketing, and agencies managing client growth. The focus is B2B and digital-first SMEs, but the thinking applies anywhere the customer journey spans multiple touchpoints. If you're trying to connect scattered marketing activity into something that compounds, you're in the right place.

Ready to connect Microsoft Search Ads?

Add Microsoft Search Ads to REACTIQ360 and see its strongest signals in the context of the customer activity and outcomes around them.