Same as SEO title tagConnect Paddle and see how payments, revenue, active subscriptions, monthly recurring revenue fit into the wider customer journey.

connect REACTIQ360 to

Paddle

Connect Paddle and see how payments, revenue, active subscriptions, monthly recurring revenue fit into the wider customer journey.

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About the integration

See where Paddle fits in your customer journey.

Paddle is a billing and subscription platform used to manage SaaS payments, subscriptions, billing, tax and revenue operations. It is especially useful for software, digital-product and subscription businesses.

Why use this channel?

Use Paddle to connect acquisition and lifecycle activity with recurring revenue, retention and churn.

Paddle gives software, digital-product and subscription businesses a practical way to manage SaaS payments, subscriptions, billing, tax and revenue operations. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.

On its own, Paddle can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.

When to use this channel

Best used for ecommerce momentum.

Payment processing

Subscription billing

Invoice and tax workflows

Customer and plan

Revenue analysis

Revenue validation

Refund analysis

Customer value

Channel details

What Paddle does and the signals worth tracking.

Key Features & Metrics

Key features

Orders, products, customers, and revenue data
Storefront and ecommerce performance signals
Product-level performance visibility
Customer purchase and repeat purchase context
Revenue signal connection to marketing activity

Key metrics to track

Orders
Revenue
Average order value
Conversion rate, where available
Repeat purchase rate
Customer acquisition cost, where connected
ROAS, where ad spend is connected
Product or collection performance

Journey Intelligence

How Paddle adds context across the REACT journey.

REACTIQ360 uses the available Paddle signals to show the channel in context rather than recreating its native dashboard. You can compare payments, revenue and related activity with the actions and outcomes captured elsewhere.

This helps your team investigate whether Paddle is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.

FAQ

Questions, answered.

Can I connect Shopify to REACTIQ360?

Yes. Shopify can be connected so REACTIQ360 can use ecommerce performance data to help connectmarketing activity with revenue outcomes.

Which Shopify metrics can I track?

REACT is the thinking; REACTIQ360 is the doing. REACT is the strategic framework, a model for planning and orchestrating your customer journey. REACTIQ360 is the intelligence platform that lets you execute against it, unifying data from across your channels and turning it into clear, actionable decisions. You can learn and apply REACT entirely on your own. REACTIQ360 is what turns that strategy into intelligence, showing you what's working, what's compounding, and where to move next.

Is Shopify mainly a conversion channel?

No. Every resource here stands on its own, whether you've never heard of REACT or you've built your whole strategy around it. The real problem most marketers have isn't knowing a framework, it's finding relevant, trustworthy resources without getting lost in a maze of blogs, newsletters, and forgotten bookmarks. This hub pulls the thinking, the metrics, and the playbooks that actually matter into one place, organised by what you're trying to do. REACT is the connective thinking underneath, but you'll get value from a single guide without ever needing it.

How does REACTIQ360 use Shopify data?

These resources are built for marketers who own outcomes across more than one channel, in-house teams, founders running their own marketing, and agencies managing client growth. The focus is B2B and digital-first SMEs, but the thinking applies anywhere the customer journey spans multiple touchpoints. If you're trying to connect scattered marketing activity into something that compounds, you're in the right place.