Connect Taboola and see how impressions, clicks, click-through rate, cost per click fit into the wider customer journey.
Taboola is a native advertising platform used to distribute sponsored content across publisher networks. It is especially useful for brands using content-led discovery, prospecting or remarketing.
Connect Taboola to REACTIQ360 to view its available activity beside your other marketing, website, sales and customer signals. Setup follows a guided connection, while the exact data available depends on your account, permissions and configuration.
Taboola gives brands using content-led discovery, prospecting or remarketing a practical way to distribute sponsored content across publisher networks. It helps answer the immediate channel questions, including what is getting attention, where people respond and which activity is producing a useful result.
On its own, Taboola can only show the part of the journey that happens inside the platform. Once connected to REACTIQ360, you can compare those signals with traffic, lead, purchase, retention or advocacy outcomes from other sources and investigate what is genuinely moving customers forward.
Native campaign delivery
Publisher-network reach
Audience targeting
Content recommendation placements
Conversion tracking
Campaign optimisation
Audience performance
Conversion analysis
REACTIQ360 uses the available Taboola signals to show the channel in context rather than recreating its native dashboard. You can compare impressions, clicks and related activity with the actions and outcomes captured elsewhere.
This helps your team investigate whether Taboola is doing its intended job, where momentum weakens and which connected signal deserves a closer look. Native channel metrics and outcomes supplied by another connected source are kept conceptually separate.
Add Taboola to REACTIQ360 and see its strongest signals in the context of the customer activity and outcomes around them.
