Branded Search Volume (BSV)
Branded Search Volume, or BSV, measures how many people are searching for your brand by name.
Count monthly searches containing your brand name. That is Branded Search Volume: how many people are looking for you, on purpose. It matters because nobody types your brand by accident. This is demand your brand work has built.
Signal Type
Metric Role
Metric Type
The Formula
Worked example
Benchmarks and interpretation
Where the number actually comes from
When to use it
Common Mistakes
In the REACT framework
BSV sits in the Reach phase but works like a receipt: proof your awareness lodged in memory. Nobody types your brand by accident, which is why REACT reads branded search as a brand momentum signal. Rising BSV after brand investment is the closest thing awareness has to attribution. Campaign metrics say what happened. BSV says what stuck.
Related metrics
Frequently Asked Questions
What is Branded Search Volume?
Branded Search Volume, or BSV, measures how many people are searching for your brand by name. It measures the demand your brand work created, in the market's own words.
How do you calculate Branded Search Volume?
Use the formula: BSV = Total Monthly Search Queries Containing Your Brand Name. Keep both inputs in the same reporting period and avoid mixing users, sessions, events, or customers unless the formula calls for it.
What data do you need for BSV?
You need search index data and branded keyword matches, pulled from the relevant connected sources and computed for the same period.
What mistakes should you avoid with BSV?
Separate branded from generic queries carefully, expect a lag after campaigns rather than an instant spike, and check seasonality before crediting or blaming any single campaign.
When should marketers use BSV?
Use BSV when judging whether brand investment left a mark. Rising branded search after a campaign is your evidence. Flat branded search after heavy spend is your question.
What is a good BSV?
Good is growth against your own baseline, read over months rather than weeks. Absolute volume mostly reflects company size, so the trend is the signal.
Sources and methodology. BSV formula and definition derive from standard marketing analytics practice and platform reporting conventions. REACTIQ360 harmonises source data from Search data, Website analytics, Harmonisation layer and applies a consistent same-period computation methodology.
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