Search Rank (SRK)
Search Rank, or SRK, measures your median position in search results for the keywords you care about.
Track your median position across priority keywords. That is Search Rank: where you appear when your market comes looking. It matters because clicks collapse fast below the top results. Weight it by impressions, or unsearched keywords will flatter the average.
Signal Type
Metric Role
Metric Type
The Formula
Worked example
Benchmarks and interpretation
Where the number actually comes from
When to use it
Common Mistakes
In the REACT framework
Search Rank covers the Reach moment others miss: expressed intent. Everything else measures exposure you started. Rank measures whether you show up when your market is actively looking. Losing rank means losing buyers at exactly that moment.
Related metrics
Frequently Asked Questions
What is Search Rank?
Search Rank, or SRK, measures your median position in search results for the keywords you care about. It measures whether you show up at the exact moment your market comes looking.
How do you calculate Search Rank?
Use the formula: SRK = Median Index Position for Selected Keywords over Time. Keep both inputs in the same reporting period and avoid mixing users, sessions, events, or customers unless the formula calls for it.
What data do you need for SRK?
You need target keywords and search index position, pulled from the relevant connected sources and computed for the same period.
What mistakes should you avoid with SRK?
Use impression-weighted averaging, or rare keywords will flatter the number. And watch trends, not snapshots: rank volatility is normal, sustained decline is signal.
When should marketers use SRK?
Use Search Rank when prioritising SEO effort. Rank trends on priority keywords tell you where to defend, where to push, and where a competitor is quietly taking your intent moments.
What is a good SRK?
Good is top-of-page presence on the keywords that matter commercially, weighted by their real search volume. A proud average built on unsearched terms is decoration.
Sources and methodology. SRK formula and definition derive from standard marketing analytics practice and platform reporting conventions. REACTIQ360 harmonises source data from Search data, Website analytics, Harmonisation layer and applies a consistent same-period computation methodology.
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